Social Business - the digitalization of customer relations


In this edition of ti&m special, we focus on the digital challenge: the digitalization of customer relationships. We are absolutely convinced that social business, together with traditional e-business solutions, will digitalize numerous products, how they are marketed, and above all customer support and retention. This has been made possible by the interactivity of social business, high usability, and availability that go hand in hand with mobile devices.

With contributions from the following companies and institutes:

  • Allianz Suisse
  • Avaloq
  • Swiss Federal Chancellery
  • Credit Suisse
  • Helsana Group
  • IMD
  • Jive
  • livebeats.com
  • Luzerner Kantonalbank
  • PHBern
  • Raiffeisen Schweiz
  • SBB
  • SecureSafe
  • Software AG Schweiz
  • ti&m
  • United Security Providers
  • University of St.Gallen

„...digital channels will increasingly expand and optimize traditional channels.“

Dr. Patrik Gisel, Head of the Market Department at Raiffeisen Schweiz