Digital experience platforms with best-of-class CMS

Digital customer experience

Designing a digital communication channel is not just about making information as easy to find as possible – it’s about offering users a digital experience. That’s why we consider the whole customer journey, identifying all the digital touchpoints. A modern digital experience platform provides a technical solution for creating personalized experiences on any digital channel. We can advise you on the design of the solution, implement it, and operate it – all from a single source in Switzerland.

The right CMS

A content management system (CMS) is one of the central components of a website or portal; it manages web content and media. We will work with you to analyze which CMS would best support your plans, drawing on our long years of experience with different products. We will consider not only your specific functional requirements, but also investment security, scaling, integration capability, omnichannel support, operating costs, and training expenditure.

A scalable architecture

We have designed and implemented projects that span the full spectrum of complexity, from static campaign microsites to complete e-banking platforms. We put all our architecture expertise at your disposal to satisfy your individual requirements in terms of system availability, security, and performance. When designing a solution, we place particular emphasis on ensuring that the platform is easy to expand, maintain, and integrate into your existing system landscape. Wherever feasible, we always follow the microservice approach, proven over many years, in which individual developments are implemented and operated independently of the CMS as far as possible.

Optimization with analytics & SEO

To generate the maximum return on your investment, you need to continuously develop and optimize your digital sales channel. This ongoing development should be based on research and facts. Our in-house experts can support you with setting up suitable web analytics dashboards with appropriate KPIs, as well as with establishing continuous search engine optimization (SEO).

CMS

Magnolia CMS for demanding editors

As a Swiss full-service agency, we like to use the well-known Magnolia CMS from Basel for many of the websites that we implement. It is particularly suitable for editorial teams with extremely high content quality standards. The CMS offers a comprehensive set of tools for content creation, a sophisticated publication workflow engine, integrated digital asset management (DAM), and content access via a headless CMS.

Portals

Liferay DXP for flexible portals

Liferay DXP is ideally suitable for highly advanced B2B and B2C portals. It offers an extremely flexible permissions system, a full-fledged CMS, powerful user segmentation, and a focus on extensibility and integration via its own development frameworks and interfaces. Liferay also extends the digital experience platform with a commerce module, which is integrated even in the standard version, meaning that the entire customer journey can take place on one single platform.

Integration

Adobe Experience Manager (AEM) for integration into your marketing ecosystem

We already have several years’ experience with Adobe Experience Manager, having started with its predecessor product, CQ5. As community implementation partners in Switzerland, we offer consultancy services and support for projects that focus on integration and digital customer experiences.

Our success stories

migrolino

Digital experience platforms (DXP)