Digitalizing the individual customer relationship
Advertising for standard B2C e-commerce products claims that a set of B2B plug-ins can handle all the complexity of the B2B sector. In many cases, however, these are at best tools, and if they are highly standardized, they can result a digital sales channel that is the product of many compromises and requires many manual processes. We therefore recommend that you opt for an custom platform solution instead. This enables you to recreate the entire customer relationship digitally, including customer-specific ranges, contractual prices, delivery terms, purchasing organization, communication, and connections to external customer systems.